Robin Rutherford, DDS, a cosmetic dentist in Odessa, TX, is offering a chance to win a smile makeover worth up to $20,000. To enter the “Lights, Camera, Smile!” video contest, all participants are asked to make a short video (less than 2 minutes) that details how their life will be changed by a smile makeover. This is a personal testimony but can be enhanced by various video elements of the patient’s choosing as long as they do not infringe on any copyright laws per the Terms and Conditions of the contest. A successful submission will include details on the participant’s current situation and the difference a new smile will make in their life. Dr. Rutherford says the patient should be the star of the video, and will be treated as such should they make the finalist list or be chosen as the Grand Prize Winner. Finalist videos will be accessible to the general public for viewing on http://www.youtube.com/user/RobinRutherfordDDS, and over the air on CBS7 KOSA-TV (Midland/Odessa), so Dr. Rutherford stresses the need to highlight each participant’s star power.